Craft Sportswear boost the sport experience. We create functional sportswear designed to enhance the experience in every aspect. To us and our users, sports is not a commonplace activity. It’s a mind-and-body experience that reaches beyond the ordinary, to a state in which we ache to be. Just like us, our users are performers in everything they do. They are not afraid to go their own way and they never compromise on quality. Craft Sportswear exists to support this attitude. We do so by creating functional sportswear that boosts the experience for the individual performer. Bike, Cross-Country Skiing and Running are Craft Sportswear main categories. In order to optimize your performance, we develop and design three collections - Elite, Performance and Active - within each category. Each collection has its specific function and design and targets a unique group of athletes. When we design a new collection we always start from the athletes and their needs. If the collection will target casual cyclists, for instance, we must figure out a way to meet and preferably exceed their demands on ergonomic clothing. By answering questions like, how do they cycle, how do they sit on their bikes, at what intensity do they train and how do they sweat, we map the ergonomics of this specific group. By adding this knowledge to our expertise in technical fabrics and technical design we are able to create optimal bike wear for this kind of cyclists. We apply this way of working to all our sports categories and their Elite, Performance and Active sub-levels. Since 1977 we have been actively involved in the research and development of ventilation and moisture dispersal properties for different fabrics. The fruit of these efforts is the Craft Sportswear Principle, our way of providing functional training and competition wear that ensures the best body microclimate for optimal performance. An intensive training session will result in the body producing a considerable amount of sweat. This is just how it should be and a confirmation that you are pushing your limits. If you are not wearing functional clothes, the sweat will remain in place and block the pores, causing your body heat to rise. Eventually the clothes will turn into a damp, cold and heavy envelope, relentlessly hampering your performance. If you are wearing functional clothes, however, the skin will stay dry and you will be able to perform at an ideal working temperature. Craft Sportswear functional clothes, in up to three layers, create a perfect microclimate and provide the basis for optimal performance. Each layer is equally important and complements the rest of the chain. Layer 1 is base layer that efficiently transports moisture away from the skin and distributes it on the outside of the garment, where it either evaporates or is passed on to the next layer. For optimal performance and comfort, Craft’s underwear should always be worn underneath your outer layers, regardless of weather conditions. Layer 2 provides insulation and warmth while transporting moisture and excess heat to the next layer or into the surrounding air. Craft Sportswear has a wide range of insulating sports garments in various styles and fits, designed to improve the ergonomics and the performance for athletes in specific sports. When the thermometer creeps downward, these garments enable you to etain valuable body heat without reducing your freedom of movement. Layer 3 is your shield against the elements and provides comfort and performance no matter the conditions. Transcending the laws of logic, this layer protects against rain, wind and cold at the same time as it releases surplus heat and moisture from the layers underneath. By studying how athletes move and sweat when biking, skiing and running, we have been able to create outer-layer performance clothing with an optimal fit and function, designed specifically for these activities. In theory, we aim to be the number one premium brand in functional sportswear. In reality, we live to boost your sport experience. This ambition and this drive merge into our daily lives where we dare to think unconventional and refuse to compromise in order to reach our goals. We love function, innovation, design and fashion - and to combine these ingredients and turn them into sportswear that optimizes the performance for athletes on all levels. Uniting this devotion with a profound enthusiasm for all things sports, our work is also our passion. We develop functional sports clothing designed to last over time and withstand tough environments and weather conditions. In addition, our products boost the user's sports performance. Our clothes are part of the sports experience, an extension of the body - almost like a second skin. Your experience is our passion. Therefore, we develop our products carefully and with great attention to materials, function and quality. A second skin for us means responsibility, to you the user and also to the entire process. Our responsibility therefore extends from the individual and the product's life cycle to our coworkers and suppliers, transportations and ultimately, all of society.